Digital Brand Equity Study for a leading global hearing aid manufacturer
SILREAL conducted a digital brand equity study for a leading global hearing aid manufacturer in the Chinese headphone market to support client acquisition.
Approach
Our team provides comprehensive brand analysis services to help clients stay ahead of the competition. We start by assessing the client's brand perception and reputation against key competitors through customer surveys and social listening. We also conduct in-depth feedback on customer service and product experience to gain insight into areas for improvement.
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To further enhance our assessment, we analyze the client's social media presence, search engine optimization, and campaign performance. This gives us a better understanding of their online visibility and how they can improve their digital marketing strategy.
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Furthermore, we conducted a competitive analysis of eleven other hearing system solution providers.
This allows us to identify their strengths and weaknesses, and help our clients develop strategies to gain a competitive advantage. With our brand analysis services, our clients can stay on top of their industry and improve their overall business performance.
Result
Our team shared the results of our research, including suggestions for increasing customer satisfaction and improving the client's online presence. Additionally, we conducted a thorough analysis of the client's competitors to identify areas for improvement and ways to differentiate themselves in the market.
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