Image by Christian Lue

Public Sector

Overcoming the challenges

Challenges

The COVID-19 pandemic showed that European healthcare systems have diverse institutional structures, deficits and strategic orientations. As a complex system involving many different actors and public institutions, such as science, politics, the insurance industry, the medical and nursing professions, as well as patients and the private sector, the health care system is at the same time the social insurance and innovation system with enormous economic weight for Germany as a business location.  

Despite the fact that Germany has a relatively well-functioning healthcare system, enormous challenges nevertheless remain. Demographic change, for instance, is transforming the age pyramid, demand for health and care services is rising, and financial pressure is constantly increasing.   

In order to maintain the system and improve efficiency and effectiveness in healthcare, it is particularly important to influence financial decisions. In addition, aspects such as improving the flow of information within healthcare clusters, promoting supra regional and international cooperation, identifying relevant fields of action and initiating corresponding projects are key to ensuring the long-term competitiveness of Germany as a healthcare and business hub.

As a result of these challenges, digitalization in the German healthcare sector has progressed relatively slowly in recent years, and far fewer supporting reforms have been adopted than has been the case in China, for example. The Digital Health Care Act (DVG) has now created the basis for insured persons' entitlement to healthcare through digital health applications (DiGA). The opening of numerous Health Innovation Hubs, like that of Roche in Berlin, also shows the potential to implement digital health solutions faster and more effectively in Germany in the future.   

The slow acceptance and wider usage of telemedical applications, as well as the handling and bureaucracy in the area of data protection measures, have considerably slowed down these process initiatives, which must be developed to actively support companies in opening up newmarket segments. This will further develop Germany as a healthcare and business hub.  

The goal of public institutions and business development associations is to strengthen international economic relations and offer the German healthcare industry opportunities for action in order to secure its status as one of the leading export countries for healthcare industry products.  

Why SILREAL

Very often the international cooperation of public institutions requires a favorable situation in economy and policy between two parties. We are engaged in capturing the indication of future changes and directions in healthcare industry and being sensitive to the possible cooperative aspects so that our clients as first movers are able to take initiative by conceiving a strategic plan in advance. Through the process of projects, SILREAL will be present and give suggestions regarding the stage of implementation. Since it’s our grand mission and goal to boost the beneficial exchanges and productive communications between Europe and China by contributing our knowledge and experience.

 

By cooperating and consulting with various private and public companies, such as the German Federal Ministry of Health and the European Federation of Pharmaceutical Associations (EFPIA), SILREAL strives to promote cooperation in the healthcare sector and to strengthen economic relations in the long term.  

 

On behalf of public institutions, SILREAL conducts market research and data collection and identifies the needs of German companies based on emerging challenges in order to successfully implement internationalization strategies and market entry projects. Based on individual needs and regional trends, SILREAL derives targeted recommendations for action and supports the development of new market segments at home and abroad. In order to specifically promote the development of business relationships abroad, SILREAL also offers the successful organization an implementation of business trips to the desired target regions. In addition, SILREAL regularly provides up-to-date insider information in the form of lectures and workshops on current trends and political objectives in the Chinese and German markets, and the resulting opportunities for companies in the healthcare sector.   

Our Services
consulting services

Conducting market research

Before any business activity, detailed market research is an important factor to obtain relevant information about the market and the immediate environment of a company. 

SILREAL conducts comprehensive market research activities ...

consulting services

M&A Support
 

Mergers and acquisitions (M&A) are an important form of corporate expansion and therefore require extensive research into the market environment, the target company and an evaluation of the transaction. SILREAL supports your M&A transaction ...

consulting services

Conception of
strategies

Detailed strategies are the basis for the realization of long-term goals and the success of any business.

SILREAL supports clients in understanding economic policy as well as in developing corporate strategies ...

consulting services

Marketing strategy support

Marketing plays an important role in helping companies create value for their target market and communicate it accordingly.

SILREAL helps identify and define an effective marketing approach that ...

consulting services

Implementation of strategies

The concrete realization and project implementation is usually associated with significant organizational changes. With regard to the multitude of challenges in the implementation of new projects and corporate strategies, SILREAL supports ...

Case Studies

German federal state

Project:

Location analysis of a province in China and identification of needs and requirements of German companies for entering the market there

Target Market:

China and Germany

GTAI

Project:

Preparation of information on trends in the Chinese health system and presentation of suggestions for action for German SMEs

Target Market:

China

Public administration

Project:

Organization and implementation of a Sino-European Health Summit

Target Market:

Germany and China

Other target groups