Seminars & Coaching

The China expert for your company

Will your company expand to China in the near future? Do you have an important customer or supplier from China? No matter how your company comes into contact with China - employees in all functions should be familiar with the Chinese culture and in dealing with business partners. In China, small social habits are the key to success, but they are also the biggest stumbling block. 

Mr. Liu offers individually designed seminars, which train your employees in an informative and entertaining way in dealing with Chinese business partners. Among the topics offered are 


  • Preparation for stays in China 

  • Situational understanding of the Chinese economic culture 

  • Adequate communication via digital media and in conversation 

Seminare und Coaching über China

While it is important to create a basic understanding of China within the company, managers and individual employees in sales and distribution need special support. This is because they are usually the main focus of contact with Chinese company representatives, whether at a business meeting, during negotiations or on a company tour. Chenchao Liu can help you in individualized coaching sessions to gather practical experience by interactively playing through various scenarios. This way you can keep a cool head even in critical intercultural situations and act purposefully in dealing with Chinese customs. 

Seminare über China

Key topics of the coaching sessions include 

  • Chinese business culture

  • Secure negotiations with Chinese partners 

  • Practices for business lunches and receptions 

  • Successful management of Chinese employees

  • Successful cooperation with Chinese business partners