PMO | Digitalization | Policy and Regulations
Introduction
Chenchao Liu, founder and CEO of SILREAL GmbH, leverages his experiences in chemistry and consulting to help navigate the life sciences sector, particularly at the intersection of the German and Chinese markets. Mr. Liu is known for his intercultural proficiency and deep understanding of the German and Chinese markets.
Leadership at SILREAL
Chenchao Liu's leadership at SILREAL has led to the successful execution of numerous projects, including a delegation trip to China for the German Ministry of Health. During this project, he managed strategic planning and logistics and facilitated connections within the healthcare sector. His team provided cultural and policy guidance and conducted post-trip analysis to guide future strategies, ensuring a successful visit for the Ministry.
Digital Health and Market Analysis Expertise
Mr. Liu's expertise extends to analyzing the status quo and trends of the digital health market in China. He has also led a digital brand equity study for a globally leading hearing aid manufacturer, focusing on the Chinese headphone market. In addition, he prepared a report on best practices for COVID-19 containment in China, focusing on supply chain management, demand patterns for key products, data integration, AI applications, and regulatory affairs.
Impact and Insights
Chen's deep knowledge and understanding of the Chinese market significantly enhanced the impact of these projects. His insights enabled the identification of key market opportunities and challenges, informed strategic decision-making, and ensured the successful execution of initiatives. His cross-cultural proficiency and project management leadership were instrumental in achieving these results.
Academic Background and Thought Leadership
He holds a degree in chemistry from the Technical University of Munich and has contributed to research at prestigious institutions such as the Max Planck Institute and ETH Zurich. A respected lecturer on digital health, he shares his insights across Europe and Asia, having spoken in Germany, China, Switzerland, and Denmark. His thought leadership is further evidenced by contributions to the World Economic Forum and engagements with prominent organizations like the German Federal Ministry of Health and industry leaders such as the Federation of German Industries.