Global Marketing | Partnerships | Due Diligence
Professional Profile​
Elisabeth is a seasoned strategic marketing leader with over 20 years of international experience across diverse therapeutic domains. Her expertise spans alliance management and significant involvement in CNS, Cardiovascular (CV), Women’s Health (WHC), Immunology, and Respiratory areas. Known for her patient-centric approach grounded in precision medicine, Elisabeth aims to improve equity in healthcare. She has successfully led global marketing initiatives, launched innovative products, and driven digital transformation in medical affairs, integrating stakeholder engagement throughout product life cycles.
In addition to her primary professional achievements, Elisabeth’s strategic partnerships and due diligence efforts in China and Japan have notably enhanced market penetration and growth opportunities for various projects. Her extensive international commercial functions and medical affairs experience have positioned her as a leader in digital transformation across the pharmaceutical and life sciences sectors.
With over 20 years of experience in international commercial functions, medical affairs, and digital transformation, Elisabeth has excelled in various therapeutic areas, including Cardiovascular, Women’s Health, Neuroscience, Respiratory, and Immunology. Her track record of driving successful launches and commercial partnerships is highlighted by her focus on behavior change and enhancing customer experience in a B2B setting through orchestrated customer engagement (OCE), digital, data, and process strategies. From Development Decision Point (DDP) to Loss of Exclusivity (LoE), she has consistently practiced a patient-centric approach, aiming to drive equity and equality in healthcare and positively impact the lives of patients.
​
Educational Background
Elisabeth's educational journey began with a Bachelor's degree in Market Research and Data Analytics from the University of Vienna. She then pursued an Executive MBA with a specialization in Business Administration from the IMADEC University. To further broaden her understanding of supranational organizations and policy, she obtained a Master of Law and Economics (MLE).
Most recently, Elisabeth achieved credentials as a leadership and career coach, reflecting her commitment to continuous personal and professional development. She is actively engaged in the development, guidance, and mentoring of young and mid-career professionals, sharing her extensive knowledge and experience to foster the next generation of leaders in the industry.
​
Expertise and Impact
Elisabeth's profound expertise in alliance management, combined with her in-depth knowledge of multiple therapeutic areas, underscores her ability to navigate and influence complex healthcare landscapes. Her strategic initiatives have not only driven digital transformation in medical affairs but have also integrated stakeholder engagement throughout product life cycles, ensuring sustained success and growth.
Her work in China and Japan exemplifies her adeptness at fostering strategic partnerships that enhance market penetration and create new growth opportunities. These efforts have been instrumental in expanding the reach and impact of various healthcare projects, demonstrating Elisabeth’s ability to operate effectively on a global scale.
Through her career, Elisabeth has consistently demonstrated a commitment to improving healthcare equity, leveraging precision medicine to tailor treatments to individual patient needs. Her dedication to patient-centric approaches and her efforts in driving digital transformation have made significant contributions to the fields of CNS, Cardiovascular, Women’s Health, Immunology, and Respiratory care.
