2019-07-18 Chenchao Liu Keynote CMS Conn
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China Experts in


How can your enterprise benefit from developments in China?

SILREAL offers a wide range of consulting services with the ultimate goal of supporting European companies expand in  Chinese markets and vice-versa. Working with our clients from start to finish, we help develop new ideas, define effective strategies and implement sustainable solutions.

SILREAL leverages its profound cultural and economic expertise with its extensive network of top decision-makers in China to create a business-friendly bridge from Europe to the Middle Kingdom. A holistic consulting approach guides our work from planning to implementation, resulting in measurable success for our clients in their international business.

Contact us to learn more.



Helping companies benefit from China's vast potential is our expertise. We combine our comprehensive understanding of the healthcare industry with functional excellence in strategy, business development, and partnership building.

Our core competencies are: 


Our strategy consulting is built on individualized strategic planning, effective communication with relevant political and economic entities and goal-oriented project implementation.

Business development

Our key competences lie in the recognition of market dynamics, a profound cultural understanding of China & Europe as well as an early recognition and optimal utilization of economic, political, and cultural trends. 

Partnership building

Our network is uniquely extensive and deeply embedded into our business. From strategic alliances to investors and key political figures, we provide you with the right contacts to successfully develop your business in the Middle Kingdom. 

Do you want to inspire your audience for China and create a perfect combination of entertainment and knowledge for your event? With Chenchao Liu as keynote speaker, you will gain exciting, informative and entertaining insights into topics related to the Middle Kingdom.

His lecture topics include:


  • How can your enterprise benefit from China's developments?

  • What can Europe learn from China, and vice-versa?

  • What lessons can we learn from the coronavirus crisis? Insights into the Sino-European relationship.

  • What can Germany and China learn from each other in the digital age?


China is a "high-context" culture: only those with a nuanced understanding of the norms and customs can succeed in the Chinese market. SILREAL offers individually designed seminars and coaching on the following topics: ​

  • Preparation for business trips to China for executives 

  • Situational understanding of the Chinese economic culture 

  • Successful negotiations with Chinese partners 

Feel welcome to contact us



We Are


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Chenchao Liu


Chenchao Liu, born in China, has lived in Germany since 2002. He studied chemistry at the TU Munich and conducted research at the Max Planck Institute and the ETH Zurich. Mr. Liu is the founder & managing director of SILREAL. As Global Shaper of the World Economic Forum, Mr. Liu is regularly invited as a speaker to institutions such as the German Federal Foreign Office, the Federation of German Industries, the Foundation of German Industry and the Max Planck Society as an expert on China. Mr. Liu is also the author of various publications and has been interviewed by Handelsblatt, Neue Zürcher Zeitung and New York Times.



We look forward to your request! We will get in touch with you as soon as possible.